Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump
crowdSPRING Blog
AUGUST 2, 2016
The 2016 election cycle spend blew past the $1 billion mark in April of this year, well before the final candidates in the general had been decided. Verdict: Clinton, mostly by default. It has been argued that social media is what handed President Obama the White House in both 2008 and 2012. The upside? Round Two: Taglines.
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